Our team
Daryl Newman
Daryl has a knack for distilling the benefits of highly technical offerings into clear and compelling messages – combining a deep understanding of business and professional services with finely honed writing skills.
He’s written for all the ‘Big 4’ accounting firms, Magic Circle law firms, world-leading financial services providers, and some of the biggest IT vendors and consultancies.
He’s produced whitepapers, blogs, web copy and op eds for brands such as KPMG, Linklaters, Microsoft, HSBC and The World Bank. He also ghost-wrote the bestselling business book, Leadership 2030: The Six Megatrends You Need to Understand to Lead Your Company Into the Future.
Away from work, you’ll find Daryl fly fishing on lakes, lochs and rivers in Sussex, Scotland, Germany and the Swiss Alps, or deciphering a cryptic crossword.
I’ve hired Daryl three times: twice as a senior PR consultant and now as a copywriter. I’m consistently impressed with his copywriting, ability to handle complex ideas and talent to come up with a good pun!
Claire Mason, Managing Director, Man Bites Dog
Fiona McLelland
Fiona’s strength is clarity – taking complex briefs and turning them into copy that’s precise, purposeful and easy to act on.
She’ll give you the right words, in the right place, at the right time – whether you need web or app content, blogs, emails or other marketing collateral.
She also loves the challenge of creating customer-centric UX writing as part of large cross-functional teams.
Her background in journalism means she knows how to find the story and how to tell it. As a copywriter, she’s worked for a wide range of B2B, consumer and public sector clients.
Away from work, you’ll find her upside down in a pool practicing her artistic swimming moves, or behind the pages of a good book.
I've had the pleasure of working with Fiona over many years, and I can confidently say she is one of the most customer-focused copywriters I've worked with. She brings warmth, professionalism and a genuine collaborative spirit to every project.
Anne Mead, Senior Content Specialist, EDF
Get in touch
Want two senior writers for the price of one? Every brief benefits from Daryl and Fiona's expertise. Tell us what you're working on — we're here to help.